This is the reason why ‘Sooryavansham’ and Set Max became the ‘Together Forever’ buddy for Indian viewers. BARC India is the country’s TV viewership monitoring agency.Nearly 20 years after release, the box office disaster that made less than Rs7 crore in total theatrical earnings, is topping television ratings on Sony Max that may air it as frequently as once a month.
T 2430 - Its 18 years of 'SooryaVansham' ..a dynamic story, and one that has been on Tv a lot .. have met many who have adored it ..Love In this popular Bollywood drama shows Amitabh Bachchan in a double role. The irritated TV viewers also trolled and made jokes on the movie which got pretty viral on internet. We wonder if that is the thinking!‘Sooryavansham’ was released in 1999, the same year Set Max was launched. Watching a movie in a theatre depends upon the release date and shows of movie in there!
Impressions refer to the number of individuals (in thousands) of a target audience who viewed an event, averaged across minutes. If grapevine is to be believed, then Sony Max has bought the rights of the movie for 100 years.So if the channel has spent so much for buying the rights, why not to telecast it repeatedly for recovering the cost? You have a huge library of movies and you choose Sooryavansham most of the times to spoil the weekend. Not on the grounds that it is particularly incredible or was economically fruitful upon its released, but since it mystically shows up on TV EVERY FREAKING DAY on Set Max channel. The cinema that Bollywood has stopped making may not be commercially viable from a theatrical point of view but is relevant for most of India.“The mindset of a TV consumer is geared towards repeat consumption. Sooryavansham is a standout amongst the most watched Indian movies ever.
He would love to watch a nice film in theatres maybe once, but genres outside of (massy ones like) action, drama and comedy will work only once or twice on TV, they are not everyday consumption," Tiwari said. 93% of the country, on the other hand, exists in a one-television household reality.“Television viewing essentially is community viewing," said Neeraj Vyas, senior vice-president and business head, Sony Max cluster, Sony Pictures Network. Older massy films like Sooryavansham, come to their rescue, in that scenario.“Films are not made primarily for TV audiences and producers first think in terms of recovery from theatres, so the larger ecosystem of TV audiences doesn’t get what it wants in terms of content supply," pointed out Ruchir Tiwari, business head, Zee Hindi Movies Cluster. A family entertainer like Sooryavansham will always work on television because it not just allows for emotional peaks and curves every couple of minutes but can be watched in segments or its entirety with at least one other member of the family multiple times without discomfort.While there may not always be a direct correlation between box office flops going on to do well on television, Ashish Bhasin, chairman and chief executive, South Asia, Dentsu Aegis Network, said since the theatrical release of films is time-bound, very often there are films that don’t do well initially but are considered great later on. Here's the reason why this movie is telecasted so often
It’s Sooryavansham time. “So in a small town like Kanpur or Allahabad, I could go to the theatre to watch (a new-age film like) Queen with my friends, appreciate it in the darkness and privacy of a cinema hall and come out saying I’ve seen something nice, but the same film doesn’t work on TV because I’m watching it with my immediate and extended family. But thanks to Set Max channel that people get to see ‘too much’ of this Bollywood flick. What happened actually, in 1999 ‘Sooryavansham’ was released and at the same time, Set Max was also a newbie in the league of Indian TV channels. If grapevine is to be believed, then Sony Max has bought the rights of the movie for 100 years.So if the channel has spent so much for buying the rights, why not to telecast it repeatedly for recovering the cost?
A still from film Sooryavansham. It’s like this movie acts as the turning point in the lives of all the staff that works in Set Max. At one point, TV lovers felt that the channel Set Max (now Sony Max) had only one movie to show- the Big B starrer 'Sooryavansham'. Saundrya Raghu played the female lead opposite Amitabh Bachchan. We wonder if that is the thinking!‘Sooryavansham’ was released in 1999, the same year Set Max was launched. Why is 1999 movie ‘Sooryavansham’ Sony Max’s favourite offering? In case you can’t find any email from our side, please check the spam folder. She died in a plane crash in 2004. Sooryavansham and Sony Max are made for eachother. Anshu Awasthi | Last Modified - Dec 19, 2016, 04:35 PM ISTCopyright © 2020-21 DB Corp ltd., All Rights Reserved. According to Sony Max’s marketing head Vaishali, Sooryavansham purchased the rights of Set Max for 100 years! DAMMIT Set Max! Clashing with a big film may have impacted collections, for instance, whereas on TV you don’t have to fight for an audience and viewing is free. We wonder if that is the thinking!‘Sooryavansham’ was released in 1999, the same year Set Max was launched.
Jokewala Admin April 10, 2015 Funny Images, Hindi Jokes, ipl jokes, Jokes, Movies No Comments Due to IPL we can’t telecast Sooryavansham for next 47 days, Inconvenience caused is deeply regretted.
But it is not the only one.
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