Hulu’s chief marketing officer Kelly Campbell has been promoted to president of Hulu, a move that comes in the wake of Randy Freer’s recent exit as CEO of the company. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.” LeVaughn Kelly Campbell (born July 23, 1980 in Atlanta, Georgia) is a former football wide receiver.He was signed by the Minnesota Vikings as an undrafted free agent in 2002. Most recently, she was named one of Forbes’ Most Influential Global CMOs for embracing transparency in influencer marketing.She graduated Magna Cum Laude from Vanderbilt University and has a Master of Business Administration degree from Harvard Business School. https://www.thewrap.com/kelly-campbell-promoted-to-hulu-president Campbell first started out in finance, as an investment banking analyst for JPMorgan Chase, and has an MBA from Harvard.“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell, who has been honored by Business Insider, Adweek, AdAge, FierceCable and Forbes for her work. She began her career in finance as an investment banking analyst at JPMorgan Chase. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. DTCI also manages global advertising sales and ad technology for Disney media properties which include ABC, ESPN, Freeform, FX Networks, National Geographic, and the Disney Channels. Campbell has earned many accolades for leading Hulu’s marketing efforts, including being honored as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of PayTV. Before Hulu, she spent 12 years at Google, working in various leadership and marketing roles in Google Ads and Google Cloud. Not long after Randy Freer stepped down as CEO of Hulu, Kelly Campbell got a call from Disney direct-to-consumer and international chairman Kevin Mayer. Disney TV Studios’ Dana Walden now oversees Hulu’s scripted originals, while FX chief John Landgraf is responsible for the “Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Disney direct-to-consumer and international chairman Kevin Mayer. During her time as CMO, Campbell oversaw subscriber growth, brand, content and business-to-business marketing; creative development, research and insights, and viewer experience. Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. In this role, Campbell will manage Hulu’s suite of on demand and live streaming businesses. February 25, 2020 - Hulu’s Chief Marketing Officer Kelly Campbell is being promoted to President of Hulu, it was announced today by Kevin Mayer, Chairman of Disney’s Direct-to-Consumer & International (DTCI) segment, to whom Campbell will report. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.” As Hulu’s CMO, Campbell was responsible for subscriber growth; brand, content and business-to-business marketing; creative development; research and insights; and viewer experience. Prior to Hulu, she spent 12 years at Google in various leadership and marketing roles across the Google Ads and Google Cloud businesses, including a year in Google Japan building the Online Sales and Operations functions. Hulu announced this morning the appointment of Kelly Campbell, the current head of Global Growth Marketing for Google Cloud, as its new chief marketing officer. Disney has promoted Hulu chief marketing officer Kelly Campbell to run the streaming service. The Company’s media distribution operations are also part of the Direct-to-Consumer & International business segment. Variety and the Flying V logos are trademarks of Variety Media, LLC. Hulu (/ˈhuːluː/) est un site web américain de vidéo à la demande par abonnement, qui propose films, séries télévisées et clips musicaux.. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”Campbell will report directly to Mayer. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”“This is a time of extraordinary growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell.
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