The show included the debut of Reebok by Pyer Moss Collection 3, the next chapter from Pyer Moss designer Kerby Jean-Raymond’s series “American, Also” which continues to explore the human condition while bringing a voice and light to untold stories.
“With Kerby I get to witness a creative genius in his element. All I can say is it’s not about race because that’s not my thing, that’s not my schtick. Kerby Jean-Raymond is a Haitian-American fashion designer and founder of the menswear label Pyer Moss.. Jean-Raymond first came into the spotlight for his presentation of Pyer Moss' Spring 2016 Menswear Collection during New York Fashion Week.The show highlighted police brutality, referencing the Black Lives Matter movement through use of video, street art, and fashion. The Power of Pyer Moss Designer Kerby Jean-Raymond launches his latest collection with Reebok A fashion show is never just about the clothes, and few shows this season have been quite as thoughtful and impactful as the Pyer Moss show which took place in the historic Kings Theater in Brooklyn, New York on September 8th. As he explained to Footwear News, his vision for this new branch with the brand is to expand talent and build a pathway for other artists.“My vision is to not only work with existing Reebok talent and partners; it’s also to champion new ones,” Jean-Raymond said. I wasn’t doing wild sales numbers, I wasn’t trending, I didn’t have any celebrity backing, I was speaking politics in my art and somebody there saw the potential in that and how I can [mobilize] a community, and they took a chance.
In this collection that relationship harmony really came through.”The Sept 8th fashion show also debuted the new Reebok by Pyer Moss Experiment 4 “ Fury Trail” sneaker, the latest style to join the Reebok by Pyer Moss footwear collection. Soon, the first of the models — many of which were cast on Instagram — emerged, walking to the sounds of a live black choir of 65 voices, the women dressed in simple black belted dresses and the men in tuxedos.
Sankofa is a Twi word from the Akan tribe in Ghana that translates to "Go back and get it" and is represented by a bird fetching an egg from its back. The second offering will be available December 14th. The message that came across was clear: the oppression and mistreatment that black people have endured for centuries will never be forgotten, and that in the face of the history and the present, people have “…a freedom on the inside that the world didn’t give them and the world could not take away.”The concept of Sankofa is integral to Reebok by Pyer Moss Collections 3. I think the success [of the concept] is bringing people closer to me rather than trying to assimilate into whatever else people are doing. This idea is artfully integrated into several key pieces in the collections. It is evident that he is following the ideals enacted by the prolific writers and artists of the Harlem Renaissance, creatives that placed black history in a position of authority.This message was vocalized loud and clear when writer Casey Gerald eulogized Tharpe, and her immense impact on the music industry; the way she mixed rhythms that are the basis of rock ‘n’ roll—yet her name is lost to the masses. But what he displayed takes after a pantheon of leaders—Tharpe, Aaron Douglas, Langston Hughes, Maya Angelou, Benny Andrews, and Check out the Pyer Moss Spring 2020 collection in the slideshow:Five decades after the Stonewall Inn Uprising, the historic New York tavern proves its staying...The Ciao Italia! Reebok Global Design Manager, Priscilla Shum, who has been working with Jean-Raymond on the Reebok side of the collection since its foundation, says the collaboration has been very meaningful to her.“Working with Kerby and the Pyer Moss team has been incredibly rewarding,” says Shum.
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