Todays, halal clean label seemed as a strategy which used by responsible of food marketer. For this reason, the position of halal clean label belongs on the consumer perception for their needs to consume healthy foods which necessitate the producers to be discerning to choose their products ingredients and production process. Since that, the halal food and clean label concepts partition the principles of being healthy and unharmful. In this study, we intended to recognize the relationship between halal food and clean label by studying the preceding literature that enclosed the two concept and study the role of halal clean food for the new Muslim and non- Muslim generations. The research study will be investigating the role of halal clean food for the marketers as a branding element to attract new young Muslim and non- Muslim markets. In the end of study, we will be representing the strategy position for marketers of halal food to target young non-Muslims segment by using the clean label concept.
